Amber Powell is the Producer of Derby City Weekend, WAVE 3's lifestyle brand. In 2016, she created Sounds of the City, a series at WAVE 3 that showcases local musicians. Amber is the Executive Producer of the Kentucky Urban Entertainment Awards. She is also a managing member of The ELITEgiance, one of the largest deejay coalitions in the south/midwest. Amber is nominated for Power Player/Industry Executive of the Year for the 2018 Southern Entertainment Awards.