Buffalo Trace Distillery is announcing two new offerings in Freddie’s Old Fashioned Soda line. Ginger Ale and Ginger Beer join the lineup, which launched with Freddie’s Root Beer in 2019. The new line extensions will hit select markets and be available in the Buffalo Trace Distillery Gift Shop in mid-November.
Similar to Freddie’s Root Beer, packaging will pay homage to Bourbon Hall of Famer and longtime tour guide, Freddie Johnson. The label will depict Freddie’s image and well-known catchphrases, such as “Isn’t that neat?” and “Hey daddy-o!” Freddie’s Ginger Ale will be packaged in green glass bottles, while Freddie’s Ginger Beer bottles will be clear glass. Bottles will have an orange bottle cap featuring Freddie’s signature thumbs up, and the bottle carrier will depict scenes of the Distillery and Freddie fishing along the banks of the Kentucky River.
Freddie Johnson has worked as a tour guide at Buffalo Trace Distillery for 18 years and is well-known for his vibrant personality and ability to entertain guests with his wonderful storytelling. Freddie’s Old Fashioned Sodas are made to be enjoyed with friends and family, and the brand pays tribute to Johnson, who is the third generation of his family to welcome visitors to the Distillery.
Similar to Freddie’s Root Beer, Freddie’s Ginger Ale and Ginger Beer will be priced at $1.25 per bottle. For more information, click here.