Hometown Rising elevates Louisville music festival scene

By Connie Leonard | WAVE 3 News

A new sister festival to Bourbon and Beyond and Louder than Life has been added to the Louisville lineup — and it’s all about country music.

Hometown Rising was announced Tuesday with a stellar list of acts: Tim McGraw, Little Big Town, Luke Bryan, Keith Urban, Dwight Yoakam, and Jake Owen just to name a few. Plus, hometown talent J.D Shelburne will mix it up on stage with mega country superstars for the music weekend.

It’s huge for tourism, and all three back-to-back festivals are moving to higher and drier Louisville ground.

Hometown Rising lineup poster
Tickets for the weekend start at $99.50 plus fees.

“What all this does for us, it elevates everybody,” Mayor Greg Fischer said.

City leaders not only worked with the festivals’ promoter, Danny Wimmer Presents, to keep Bourbon and Beyond and Louder than Life after being flooded out last year at Champions Park, but to add the new festival, as well.

All three festivals will be held on back-to-back weekends, beginning with Hometown Rising on September 14-15. All festivals will move to the newly-named Highland Festival Grounds, near the main entrance of the Kentucky Fair and Expo Center.

Hometown Rising Festival Map
Hometown Rising and its sister festivals, Bourbon and Beyond and Louder than Life, have moved to the Highland Festival Grounds.

Like the other two festivals, Hometown Rising will highlight the Kentucky bourbon and food scene. It’s good timing with the bourbon boom and Bluegrass chefs highlighted on national shows like Top Chef Kentucky — a huge reason the promoter was all in.

Danny Hayes, CEO of Danny Wimmer Presents, spoke to a large crowd at the Frazier History Museum during the announcement.

“(Louisville) is unlike any other city in the world and it’s something that you really truly should be proud of,” Hayes said. “(That’s) why we’re here promoting Louisville to the rest of the world.”

Festival founder Danny Wimmer invested $150,000 of a committed $500,000 in Champions Park. It’s still to be determined if the remainder of the promised investment will now move to the expo property. A city official told WAVE 3 News the deal was just signed and details are still being worked out.

“This combined will be the largest driver of Louisville leisure tourism business to Louisville at this point,” Karen Williams, President and CEO of Louisville Tourism, said of the festivals.

Hometown Rising lodging map
Festival goers have plenty of options for camping and hotels.

Visit hometownrising.com to find everything from trifecta ticket deals for all three festivals, to camping and hotel information.

General admission tickets for the weekend start at $99.50 plus fees. Tickets go on sale Friday, Feb. 15 at noon.


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