Terry Bradshaw was in Louisville Thursday to tout his new bourbon, aptly named Bradshaw Bourbon, after it debuted last January.
He spoke about his foray into the bourbon business at the Kentucky Derby Museum on Thursday evening.
“Bradshaw Bourbon started eight years ago,” he said. “And after three years of doing some private label stuff and selling it and giving it to (the Wounded Warrior Project), I told my wife, I said, ‘Do you think we can start our own bourbon? Is that possible? I don’t know how you get it done.'”
The four-time Super Bowl champion said despite being a “celebrity bourbon,” his brand packs a lot of punch. He said he hopes his customers will say its the best they’ve ever tasted.
“I had some kind of idea of what I liked and then eventually don’t like,” Bradshaw said. “And I wanted a bourbon that the taste will sustain you through the last drop. To the last taste on your palette.”
Bradshaw added that he wanted the streamline design of the bottle to be sleek, minimal, and not overpowered by his name.
Proceeds from Thursday’s sold-out event will help support the Kentucky Derby Museum.